The Power of Events for FMCG

BY LUKE PAOLA
With the world becoming more and more consumed by online shopping, memes, and social media platforms, you may be asking why on earth would you be spending your budget on events? Well, the answer is simple. In a country like South Africa, people live for and love the outdoors, human interaction, and just a good day outwith entertainment! And with our climate; one of the best in the world, we can host events all year round.

The Power of Events for FMCG

BY LUKE PAOLA
With the world becoming more and more consumed by online shopping, memes, and social media platforms, you may be asking why on earth would you be spending your budget on events? Well, the answer is simple. In a country like South Africa, people live for and love the outdoors, human interaction, and just a good day outwith entertainment! And with our climate; one of the best in the world, we can host events all year round.

So what constitutes an event?

Its’s simple. It’s anything that involves a gathering of people who share a common interest. The interest can be anything from music, sports, food, drinks, crafting, meditation…I can list a lot more but you get the idea!

Events are a great space for the FMCGG industry!

So what constitutes an event?

Its’s simple. It’s anything that involves a gathering of people who share a common interest. The interest can be anything from music, sports, food, drinks, crafting, meditation…I can list a lot more but you get the idea!

So what constitutes an event?

Its’s simple. It’s anything that involves a gathering of people who share a common interest. The interest can be anything from music, sports, food, drinks, crafting, meditation…I can list a lot more but you get the idea!
Events create the opportunity for brands to build very powerful brand loyalty with their clients because they are supporting something that the client loves and enjoys. Not only that, you have an opportunity to interact with your clients in a very relaxed setting where they are willing to engage with you. To top that off, clients can sample your product and take it home with them in the form of a branded promotional item or a sample to enjoy at home. 

Events are a great space for the FMCGG industry!

Events create the opportunity for brands to build very powerful brand loyalty with their clients because they are supporting something that the client loves and enjoys. Not only that, you have an opportunity to interact with your clients in a very relaxed setting where they are willing to engage with you. To top that off, clients can sample your product and take it home with them in the form of a branded promotional item or a sample to enjoy at home. 

In order to make an event a massive success, here’s what you need to do:

Event attendees are there to be entertained and immerse themselves in the event. This means that the brand needs to grab their attention with an interactive and engaging activation that will keep them interacting with your brand for at least a few minutes at a time. The more fun and entertaining the activation, the more they will remember your brand, the more likely they are to buy your product the next time they are out shopping.
 
With 15 years of experience running events and activations under our belt, we are always ready to help brands and business owners run even more successful activation campaigns. 

In order to make an event a massive success, here’s what you need to do:

Event attendees are there to be entertained and immerse themselves in the event. This means that the brand needs to grab their attention with an interactive and engaging activation that will keep them interacting with your brand for at least a few minutes at a time. The more fun and entertaining the activation, the more they will remember your brand, the more likely they are to buy your product the next time they are out shopping.
 
 
With 15 years of experience running events and activations under our belt, we are always ready to help brands and business owners run even more successful activation campaigns. 

Interested in more info?

If you are interested or want more info about the various opportunities at events and festivals and great interactive activations for your brand, drop a comment, send me a message or check out my website @HalpMedia.
 
At the end of the day, we are all just human and we crave that personal human touch. 
Talk to us!

Interested in more info?

If you are interested or want more info about the various opportunities at events and festivals and great interactive activations for your brand, drop a comment, send me a message or check out my website @HalpMedia.
 
 
At the end of the day, we are all just human and we crave that personal human touch. 
Talk to us!