Articles

Bold Ideas, sharp insights, and no-nonsense marketing hacks!

Looking back with pride, looking ahead with confidence. BY LUKE PAOLA (OWNER & FOUNDER) As we step into 2026, I wanter to take a moment

Celebrating a Decade of Growth, Surprises, and Unwavering Support! BY LUKE PAOLA Looking back on the past 10 years of HALP! Media…it h

The Power of Events for FMCG BY LUKE PAOLA With the world becoming more and more consumed by online shopping, memes, and social media platfo

It’s impossible to know what you don’t know. There was no way of us knowing that two guys working from their lounge would turn into thre

I am a Libra, and I don’t specifically subscribe to the idea that the stars influence our personality traits, I do however find myself ide

Oh Captain My Captain! Today we sit down with Luke our proverbial captain of the HALP! Media ship to learn a bit more about him!

My first promo event was on a Thursday. I was 14 years old, still in high school, and decided to bunk school to go to work. It didn’t take

It’s 5am on Saturday morning and the setup crew is on-site, labouring away, setting up the branding and activation area. It’s a rush bec