The Power of Events for FMCGBY LUKE PAOLAWith the world becoming more and more consumed by online shopping, memes, and social media platforms, you may be asking why on earth would you be spending your budget on events? Well, the answer is simple. In a...
It’s impossible to know what you don’t know. There was no way of us knowing that two guys working from their lounge would turn into three people working in a 2m x 2m office space, and would then be five people outgrowing the office space....
I am a Libra, and I don’t specifically subscribe to the idea that the stars influence our personality traits, I do however find myself identifying with the traits but I think that could also be a result of the power of suggestion....
Oh Captain My Captain! Today we sit down with Luke our proverbial captain of the HALP! Media ship to learn a bit more about him!...
My first promo event was on a Thursday. I was 14 years old, still in high school, and decided to bunk school to go to work. It didn’t take long for me to realise that this would become a trend in my young life –...
It’s 5am on Saturday morning and the setup crew is on-site, labouring away, setting up the branding and activation area. It’s a rush because the gates to the event open in three hours and everyone is in full setup mode. It’s always an exciting time...